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Their relationship began with an
introduction in 2004 and a common appreciation of a female
known as “Daphne”. This female was named the 2004 and 2005
National Grand Champion American Red Brangus Female.
Building upon the synergies in herdsmanship, marketing and
breeding they were developing, TRIO was established in 2007
to further their program and ideas.
The focus of the TRIO genetic
development program is on the Red Brangus breed. Allen
states, “Our goal is simple, to develop cattle that are
right for the beef industry today and tomorrow. The
challenge is more complex. We believe that EPDs are here to
stay and are a valuable tool to combine with visual
selection and appraisal. We strive to blend leading
genotypes for performance and carcass data with the
structurally correct, heavily muscled, high capacity, well
balanced phenotypes that will appeal to cattlemen of all
segments of the industry.” TRIO’s approach is to utilize the
proven, superior Red Brangus lineages while providing a new
perspective from the infusion of Red Genetics from superior
Black Brangus, Brahman and Red Angus bloodlines.
As evidence of this, TRIO has
selected red females with black lineages to blend with the
established red pedigrees in their herd. To keep their gene
pool fresh and growing, they breed for unique first
generation pedigrees that they believe will produce the
desired phenotypes. In an attempt to develop new bloodlines,
Damon has incorporated the Broken A Ranch Red Angus herd
into the program by breeding with top Red Brahman bulls to
produce the half blood sires and females needed for crossing
with their proven quarter blood stock.
TRIO has recognized the global opportunities
in the beef industry and especially for the Brangus breed.
The desired economic qualities and attributes are
essentially the same says Cheramie, “Cattle must be
efficient, bottom line producers of a consistent, high
quality product from the pasture to the dinner plate.” Two
TRIO sires are currently establishing themselves on the
international scene, Lazy 3 Statesman 100S and Thorpe of
Brinks 406R. TRIO is proud of their partnership with
Telepara Hills Ltd. in Statesman, the 2007 International
Grand Champion Red Brangus Bull. Both entities are excited
about the impact this sire will have on the breed around the
globe. In addition, TRIO and Telpara are cooperating on an
embryo transfer program, where by Telepara is expanding
their genetic base with U.S. genetics from donors housed at
TRIO. A third new addition to their genetic battery is SF
Celebration 75R. When considering where they want their
program to be several generations into the future, the
partners consider Celebration a bull to advance our the
next generations with his extra depth, fleshing ability,
foot, bone, soundness and over all design. The fact that
Celebration was the 2007-2008 IBBA Red Brangus Show Bull of
the Year is an added bonus. During his show career he was
awarded Grand Champion Bull honors at the International Red
Brangus Shows of the Houston Livestock Show and San Antonio
Livestock Shows.
TRIO believes that providing
superior genetics to our customers is not enough. Damon says
that customer service is a vital component of our success.
“Whether you are a purebred cattlemen, commercial cattleman
or junior exhibitor, we strive to provide you with superb
genetics, management and mating support. Our primary
objective is satisfying you, our customer” he states.
A special interest for TRIO is
junior cattle exhibitors. Damon and Jill are career
educators and Austin, Allie and Audrey are fierce
competitors in the national and state junior shows.
Producing high quality show heifers that can help teach
young people about the cattle industry is an important
mission for the group.
TRIO knows that to make a
difference, one must be out and involved. Damon is an
advisor to the International Junior Brangus Breeder’s
Association; Allen sits on the Board of Directors of the
International Red Brangus Breeders Association and the IBBA
Show Committee, while Cheramie serves on the IBBA
International Marketing Committee. In these various
capacities, TRIO is able to participate in the development
of ideas that are shaping many facets of the future of the
breed in the United States.
Damon and Jill are the backbone
of the operation with all of the cattle being run at their
Broken A Ranch in Madisonville. Madisonville, is located
half way between Dallas and Houston, in Central East Texas.
Damon was raised in the dairy business and brings a keen
sense for developing females with longevity and maternal
ability. Cheramie is a cattlewoman to her core. She is a
nationally recognized and sought after judge. Her
professional background ranges from having served as the
agriculture liaison for a U.S. Congressman to a member of
the staff at Camp Cooley Ranch. She is now a private herd
consultant, sales manager and photographer. Allen and Scott
are Dallas based businessmen with careers in financial
services, importing and restaurants. Allen and Cheramie were
team mates on the livestock judging at Texas A&M University.
TRIO welcomes the opportunity to meet
breeders and exchange ideas with cattlemen and women from
around the globe. The partners recognize that every market
and environment calls for a range of attributes in cattle
and the business of producing them. They seek to learn what
traits and practices they can incorporate and likewise
share, all in an effort to provide a unique perspective on
proven genetics. |
